Black-Owned Haircare Brand Mielle Organics Receives $100 Million Investment

Black-Owned Haircare Brand Mielle Organics Receives $100 Million Investment

Black-owned beauty brand Mielle Organics just secured a major bag by landing a multimillion-dollar investment from the firm Berkshire Partners.

Seven years after co-founders Monique Rodriguez and Melvin Rodriguez launched their natural haircare brand, the CEO and COO have received a Series A investment of more than $100 million from the private equity firm, Ad Week reports.

Praised as the fastest-growing Black-owned haircare company in the US, Mielle has been riding high after recently bringing on Grammy Award-winning rapper Megan Thee Stallion as its global brand ambassador. Most recently, the beauty brand launched its 2021 “Unmasked: I Know My Roots” campaign with entertainers and close friends LeToya Luckett and Toya Johnson.

Mielle plans to allocate its new $100 million investment on “its mission to educate, empower, and excite Mielle’s customers and the broader haircare community,” according to a company statement. Additionally, the CEO and COO will retain a majority stake in the business.

“Their investment reinforces our mission for community development and growth of Mielle’s vision of global expansion,” CEO Monique Rodriguez said in a statement.

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Dion Mitchell
Author: Dion Mitchell

I am a web and data management consultant with a passion for helping clients implement solutions to achieve their goals. With over 20 years of enterprise IT experience, I have become an expert in project management and problem analysis acquired from various roles ranging from systems analysis, systems engineer to...

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