Let’s face it, the way most people find new brands to buy from has changed significantly.
Social media offers a fresh supply of potential customers within a sea of hashtags, retweets, tags, or shared stories. Instagram paid close attention to who is using the platform and how they are doing it. And now, Instagram is lending a hand to U.S. Black business owners with shops on Instagram by allowing them to display a “Black-owned” label on their profiles.
Per Instagram’s announcement, these businesses may even be “highlighted” in locations such as the Shop tab, to assist “potential customers” with finding them. Curated collections of Black-owned businesses will be available in the @Shop tab.
Additionally, Instagram accounts such as @blackownedeverything, @ghettogastro, @alexandrawinbush, and @browniepointsforyou have partnered with Instagram to raise awareness about Black-owned businesses which have Instagram accounts.
Sprout Social, a company which builds social media software for marketers, identified Instagram as a top five most-downloaded app “in both the App Store and via Google Play last year.” According to Sprout Social, Instagram users totaled over 1 billion in 2020.
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