Has 2020’s spike in support for Black-owned business carried through to the holidays?

Has 2020’s spike in support for Black-owned business carried through to the holidays?

Click here to view original web page at www.marketplace.org

At the height of the Black Lives Matter protests that followed the killing of George Floyd in May of this year, there was a big push on social media for consumers to support Black-owned businesses.

Many of them reported a big spike in sales around that time; early June was a crazy time for Tiffany Griffin, co-owner of candle company Bright Black. Hers was among the businesses features on a list that went viral online.

“We started seeing this exponential increase in sales,” she told Marketplace. At the time, Griffin thought it was a fad — that business would drop off again after a few days, or weeks. But it didn’t.

After that initial spike, the company was featured on Beyoncé’s list of Black-owned businesses to support. Then there was a collaboration with HBO, another with Michelle Obama.

Bright Black, however, may have had an exceptional experience.

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