“A lot of people want to support black-owned businesses but it’s difficult to find them. It’s obvious this platform was needed.”
With black and ethnic minority workers facing a Covid unemployment crisis, many of us want to do more to support black businesses but have little more than word of mouth to point us in the right direction. This is where online marketplace Wakuda comes in. Founded by Londoners Albert Larter and Nathaniel Wade, both 29, think of Wakuda as the Etsy for black brands.
Filled with over 120 small businesses, some being run by one to two-people, shoppers can pick up handwoven masks and headwraps, hand-crafted jewellery and homemade organic soaps. The model appeals to people who would rather support independents than throw yet more cash at behemoths like Amazon.
“It’s easier to go to mainstream businesses and buy from them but that’s purely because there is no connection or access for a lot of people. With Wakuda we’re allowing people to make conscious decisions to support and know who they’re supporting at the same time.”
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Author: Anthony Peak
My name is Anthony T. Peak and I am a CPA and Business Owner. In addition to owning UALE.com, Peak CPA Services, LLC, and Peak Travel Services, I work as a Senior Compliance Manager for Verizon Wireless. I earned a B.S. in Accounting from Morris Brown College. While at Morris...
