The holiday shopping season has officially kicked off, and this year, supporting independent, female-founded, and Black-owned businesses is center stage. Clearly, protests, donations, and taking action are the most meaningful ways to stand up against systemic racism, police brutality, and discrimination as a whole, but if you’re choosing to shop this season (or any time of the year, for that matter), offering to give your financial support to Black-owned brands and retailers are another way you can help the community.
Aside from the brutal murders of Breonna Taylor, George Floyd, and Tony McDade (and of course countless other victims over the years) this year, the pandemic has also disproportionately impacted racial and ethnic minority communities, putting a major strain on Black and minority-owned businesses trying to stay afloat in midst of an already-weakened economy. Again, while donating to anti-racist organizations, VOTING, and taking actual action are the best ways to offer support, if you do plan on taking advantage of holiday deals while shopping on Amazon, it definitely helps to be in the know of fashion, beauty, home, and lifestyle brands owned and founded by BIPOC.
