Black Woman-Owned Skateboard Brand Soars High

Black Woman-Owned Skateboard Brand Soars High

What does a skateboarder truly look like? In an interview with Bloomberg, Latosha Stone shared that most people would visualize a white guy with long hair. Stone loves to skateboard, and she is the owner of a skate brand called Proper Gnar, which is the first Black woman-owned skateboarding company. While integrating her creative vision, Stone sells skateboards, hats, and accessories through her company, and Black women are often featured in her art. Stone even sells the boards in China now, according to Bloomberg.

“My passion for skateboarding started when I was really young. I’d seen all of the neighborhood kids doing it and I wanted to try it as well.“ Stone said in the Bloomberg interview.

Stone told Bloomberg that she wants to get more women and minorities to try skateboarding. Stone’s love of the sport is spreading. However, a helpful promotional boost helped Proper Gnar achieve a high level of recognition.

In 2020, BlackBusiness.com reported that Proper Gnar was founded in 2013, and experienced ‘a precipitous rise in popularity and product orders,’ after Beyoncé Knowles featured the company in her online Black Parade Directory of Black Owned Businesses. BlackBusiness.com also mentioned that Stone’s skateboards were featured on HBO’s TV show about skater girls called Betty.

Stone’s bold move to do something nonconformist highlights that entrepreneurship can be uncovered in nontraditional sectors. Lack of representation does not necessarily indicate that an idea does not have potential.

Click here to view original web page at www.blackenterprise.com

Anthony Peak
Author: Anthony Peak

My name is Anthony T. Peak and I am a CPA and Business Owner. In addition to owning UALE.com, Peak CPA Services, LLC, and Peak Travel Services, I work as a Senior Compliance Manager for Verizon Wireless. I earned a B.S. in Accounting from Morris Brown College. While at Morris...

Leave a Replay

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Posts

Sign Up For Our NewsletterGet weekly updates on news and deals you can use!
So you are interested in becoming an affiliate?(coming soon)

Earn up to 20% on each paid referral!

Be first in line when the Professional listing service is available!(20% discount for early access members)

Early access members will be sure to receive our white glove service to help you fine-tune your digital professional image.  We will help guide a process flow between your listings, website, social media, and how to get the most out of your traditional marketing efforts.